POST CATEGORY : Published Articles

The language of memes – and how to create your own

The language of memes – and how to create your own

English is a truly global language with hundreds of regional variations worldwide, including over 50 dialects of British English alone. It is also the primary language of the internet, and the virtual world has spawned its own varieties of English too. These online dialects, often spread by memes, have been around long enough now for a pattern to be identified – a path well enough worn for you to identify emerging linguistic memes – or even create your own.

How social media is changing language

How social media is changing language

From unfriend to selfie, social media is clearly having an impact on language. The words that surround us every day influence the words we use. Since so much of the written language we see is now on the screens of our computers, tablets, and smartphones, language now evolves partly through our interaction with technology.

Small and Mighty

Small and Mighty

This article first appeared in The Deal (the official magazine of the London Book Fair) in Spring 2009 Contrary to popular belief, small publishers are better placed to survive a recession than their larger competitors, says Jon Reed. The worst financial crisis in a century, an international banking collapse and global recession: it is enough… Continue reading →

Time to Talk

Time to Talk

This article first appeared in The Deal (the official magazine of the London Book Fair) in Spring 2008 Trade publishers should learn from their colleagues in the academic sector when it comes to online marketing, says social media expert Jon Reed. Have you updated your status today? Has anyone written on your wall? Have you… Continue reading →