Hello.
I’m Jon Reed, a writer and content consultant.
I’ve advised on social media since its earliest days, and have helped thousands of people use it for marketing through my writing, teaching and consultancy. I previously worked in book publishing for 10 years, including at Routledge, BPS Books, Palgrave Macmillan, and as publishing director for McGraw-Hill. I currently provide social media and content consultancy, plus content writing, mainly for publishing clients. These include Taylor & Francis, Hachette and Bloomsbury. I also work with authors, and run conferences and workshops for new writers. I’m a writer myself, and am represented by Curtis Brown.
Social Media and Content Consultancy
I offer social media training and consultancy through my business Reed Media, which I established in 2006. I work mostly with publishers, but have worked with clients of all sizes, from individuals to small businesses to large corporations and charities.
My social media work has recently included:
- Penguin Books. A one-year contract working with a New York Times bestselling author. This included developing strategy and creating regular content for Instagram, Facebook and Twitter.
- Hachette. A one-year contract for Teach Yourself books, developing strategy and creating content for Instagram, Facebook and Twitter.
- Bloomsbury Academic. A range of social media audit, training, and strategy projects.
Content strategy and writing currently includes:
- Taylor & Francis. Regular website audit and content development projects from 2022 onwards.
My background is in academic publishing, and I have worked on social media audits and strategy for a wide range of academic publishers including CUP, OUP, SAGE, Jessica Kingsley Publishers and Bloomsbury Academic.
“Jon has worked with us over the past several years on staff trainings, analysis of social media strategy and performance, and recommendations for future growth. His work is thorough, thoughtful, analysis-rich, and specifically geared to our core audience. He is reliable and communicates well throughout each project. He balances industry knowledge with social media expertise, and is an invaluable partner to our social media program.” – Kelly Heida, SAGE Publishing
Resources for Authors
Publishing Talk is my educational, events and membership site for new and emerging authors. It covers writing, getting published, self-publishing and marketing. Educational content includes a series of online masterclasses for authors, which first launched in 2020.
In February 2019 I organised our first one-day writers’ conference on How to Get Published at Foyles bookshop in London. It was a great success, with over 60 delegates, 15 speakers and very postive feedback.
Writing
My book Get Up to Speed with Online Marketing was published by Pearson Business (2nd edition, 2013). It’s a straightforward guide to marketing your business with social media – plus websites, search engines and email.
I have more books in the pipeline, and have also co-written a comedy drama screenplay, and am represented by Curtis Brown.
I also write articles, blog posts and white papers for clients. This includes:
- articles – including four per month for Leadership Review (2016-2020)
- blog posts for a range of clients
- white papers and how-to guides for small businesses and publishers
- guest posts for publishing-related websites, including The Bookseller.
Teaching
In addition to workshops and in-house training, I taught on the MA in Digital Media Management at Birkbeck, University of London for 12 years. I have also guest lectured on a number of other publishing and digital media courses, including at Bath Spa, Brunel, City, Kington and UCL. I’ve spoken at publishing industry conferences, run in-house digital media training and workshops in London, and ran a series of Guardian Masterclasses in social media for authors.
When not working, I like learning languages, taking photographs and listening to Radio 4. You can also find me on Facebook, Twitter, LinkedIn, Pinterest and Instagram.
Selected Publications
- Get Up to Speed with Online Marketing: How to use websites, blogs, social networking and much more to promote your business (Pearson, 2010; 2nd edition 2013)
Education
1993 BA (Hons) Psychology with International Relations, Staffordshire University; 1999 MSc Health Psychology, University of Westminster; 2006 PG Dip New Media Management, Birkbeck, University of London.
Career
1994 Research Psychologist, Staffordshire University; 1995 Editorial Assistant, Routledge; 1998 Senior Editor, BPS Books; 2000 Senior Editor, Palgrave Macmillan; 2003 Health Sciences Publisher, Palgrave Macmillan; 2004 Publishing Director, McGraw-Hill & Open University Press; 2006 Director, Reed Media Ltd; 2007 Founder, Publishing Talk; 2010 Author; 2015 Screenwriter.
Author photo © Krystyna FitzGerald-Morris